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The HP Indigo press ws4050 is the most productive narrow
web digital
press - featuring full start to finish capability, best in class
print
quality and high press utilization. It's the ideal solution
for
cost-effective, on-demand, short-to-medium-runs of full color
labels - as
well as a high-value printing solution for shrink sleeve packaging.
For the
label printer, that means more revenue opportunity, greater
productivity and
profitability, and increased customer retention and loyalty.
* Affordable short-to-medium runs. With digital printing,
short-to-medium runs have become a profit source instead of
a problem. Many
printers can now generate shorter runs on digital presses,
and free up
valuable conventional press time for longer runs. Short-to-medium
runs are
also attractive because they enable a product to be targeted
to a locality,
season or specific event.
* Faster turnarounds. The only true solution for on-demand label
printing comes from a digital production press. In a time when stockless
supply chains and distinctive packaging are crucial margin-generators, only
HP Indigo digital presses have the power to deliver high quality,
just-in-time print services – at a rate that is competitive and profitable.
The power to do so will clearly define the new leaders in label production
for the next decade.
* Superior quality. In the new world of product marketing, where a label
can literally make or break a sale, the quality of HP Indigo digital presses
is superior to flexography and equal to offset. In fact, printers are
quickly discovering the huge advantages of digital over flexo – particularly
in the critical areas of color quality and registration.
* Affordable variable data printing. The power of digital printing for
label production becomes even more evident when applied to the growing
demand for variety in output versions. Only through digital printing can
label converters harness the amazing flexibility of variable data printing
to incorporate elements from databases of various templates, text blocks and
images – all on the fly.
* Wider substrate flexibility. To help products stand out, labels often
display brilliant, eye-catching designs. But in addition to graphics,
marketers are also looking for unique and unusual label media to attract
buyer attention. With the HP Indigo press ws4050, label producers can meet
that demand. HP Indigo digital presses accept an ever-expanding array of
substrates – paper, synthetic and metalized self-adhesive stock.
* Above all, an end-to-end solution. First and foremost, the HP Indigo
press ws4050 has been engineered specifically to reduce production costs and
increase your profitability. In fact, simply compared to flexographic
presses, the HP Indigo press ws4050 lowers production costs immediately in
several key areas. Unlike flexographic printing, the digital HP Indigo press
ws4050 eliminates the expense of films, plates, or chemistry, and generates
little or none of the waste. Plus, it requires far less set-up time. For
runs up to 6,500 ft, your costs are significantly lower.
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